We partner with our clients to plan, design and execute solid advertising and marketing campaigns. And we’re always brainstorming. Who knows? The doodle on a napkin could eventually be your company’s award-winning logo. Excluding the grease stains of course.
Archer is a global oilfield services company. W3 was asked to produce a series of brochures that promoted the company’s products and services. Using original photography reproduced in black and white, W3 helped build the company’s brand while maintaining its reputation as one of the industry’s most sophisticated marketers.
Atlantica is a manufacturer and marketer of offshore tender assist drilling vessels. The company asked W3 to develop a memorable brand and build it with a new website, collateral and video. The logo we produced reinforces the company’s primary marketing areas and the subsequent website, collateral and video further established the company position as one of the leading providers of safe, efficient tender assist drilling.
Port of Houston
The Port of Houston asked W3 to bid on a book to celebrate its 100th anniversary. We saw the opportunity to do much more than a book and proposed a campaign that included not only a striking book, but also a memorable logo as well as outdoor and transportation advertising. The campaign was not executed because of budgetary constraints, but it reflects our philosophy of being marketing counselors, not just order takers.
Canrig is a leading developer of oil and gas drilling software and a manufacturer of capital equipment used in that industry. They originally called on W3 to help them develop a memorable brand. The development of a new logo was followed by new collateral and video highlighting every product. The company now calls on W3 to produce their Offshore Technology Conference exhibit each year.
Maguire Energy Institute
The Maguire Energy Institute at Southern Methodist University offers a curriculum to train students to enter energy-related fields. They contacted W3 and asked us to develop a campaign to increase enrollment. The poster campaign we developed used an Instagram format to communicate the higher salaries in the industry and in tandem with a student targeted newsletter produced a spike in enrollment.
Oilfield Helping Hands
Oilfield Helping Hands raises money for people in need in the upstream sector of the oil and gas industry. Golf tournaments, fishing tournaments, clay shoots and other events are the venues for most of this fund raising. W3 is called upon to produce ads, brochures, video, newsletters, direct mail, media relations and web based support that not only communicates to potential participants, but also inspires them to donate money, time and talent.
South Coast Products
South Coast Products is a global manufacturer of valve lubricants and thread compounds. The company asked W3 to rebrand their products and launch the new brand with a new website. The new website and branding developed by W3 lifts the company above every competitor and positions it as a clean, efficient, environmentally sensitive organization. It also fairly reflects the company tagline “We look different because we are.”
Weatherford Drilling International is a global oil and gas drilling contractor. The company asked W3 to develop a comprehensive marketing campaign and a safety campaign. The campaigns developed by W3 repositioned the company as a safe, efficient drilling contractor with a youthful rig fleet, experienced employees and an outstanding management team.
Trinidad Drilling is an international oil and gas land drilling contractor. The company called on W3 to upgrade their marketing materials and add video to the marketing mix. The campaign produced by W3 is continuing to tell the Trinidad story, a story of safety, efficiency and reliability. It is one reason Trinidad rigs have continued to work in a down oil and gas economy.
Cactus Drilling is U.S. based land drilling contractor. The company asked W3 to produce a newsletter to improve communications with employees. W3 suggested that the newsletter also be mailed to customers. The resulting newsletter has played a role in lifting the company’s image and its success as a Human Resources tool has allowed it to thrive even as the industry has stuggled.
IOS is one of the oil and gas industry’s leading tubular management companies. The company engaged W3 to handle its marketing efforts during a period of growth and acquisition. This included a new website, marketing videos and a newsletter. Collectively these marketing and corporate communications efforts are contributing to the continuing success of the IOS brand while unifying the acquired companies.